Campaign Launch: Celebrating STP’s 60th Anniversary With TSR and Donny Schatz

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INDIANAPOLIS (July 10, 2014) – STP®, one of the most recognizable brands in motorsports, along with Tony Stewart Racing (TSR) and five-time World of Outlaws (WoO) STP Sprint Car Series champion Donny Schatz, is excited to announce a special promotion during Sprint car racing’s richest month to help the company celebrate 60 years of power and performance.

The campaign begins Friday at the 31st annual Kings Royal weekend festivities at Tony Stewart’s Eldora Speedway in Rossburg, Ohio. Sprint car racing’s prestigious “Month of Money” opens with the $50,000-to-win Kings Royal Saturday night and concludes Aug. 6-9 with the FVP Knoxville Nationals at Knoxville (Iowa) Raceway. During the campaign launch Friday, TSR will unveil a special STP® 60th anniversary No. 15 racecar that Schatz will drive at the Nationals.

The campaign encourages fans to join in the celebration by registering to win prize packages that include STP 60th anniversary mementos, TSR merchandise and other items, as well as the chance to win one of the special STP® 60th anniversary helmets that Schatz will wear during the Nationals.

“We’re always looking for ways to engage our fans and say thank you for their continuous support of STP and our racing partners,” said Jamie Kistner, STP Vice President of Marketing. “Donny (Schatz) and Tony Stewart Racing are helping us to celebrate our 60th anniversary with this amazing racecar and, together, we’re bringing the fans in on the celebration with prize packages throughout Sprint car racing’s ‘Month of Money.’ Donny is pretty familiar with winning at this point in the season and now the fans can win with him.”

The campaign calls for fans to enter their information through an online portal and then cheer Schatz and his STP team on to victory during the next four weeks. Each Friday during the campaign – July 18 and 25, and Aug. 1 – a winner will be randomly selected from all entries and the grand prize winner will be chosen Aug. 11.

As part of their commitment to motorsports, the STP and Armor All® brands are in their seventh season partnering with TSR on Schatz’s No. 15 racecar that he has driven to three WoO championships and five Knoxville Nationals titles in the last six years. The STP brand has been iconic within motorsports for decades and has been part of some of the biggest triumphs in racing, including Mario Andretti’s 1969 Indianapolis 500 win and Richard Petty’s 200th NASCAR Sprint Cup victory. Schatz continues that tradition as one of the best in the WoO STP Sprint Car Series, winning a career-best 23 WoO A-Feature triumphs last season and eight to date in 2014.

In the last decade, no driver has won more prestigious races than Schatz. He won the Kings Royal in 2007 and 2009, the Don Martin Memorial Silver Cup at Lernerville Speedway in 2006, 2007, 2010 and 2013, the Williams Grove Speedway Summer Nationals in 2007, 2008 and 2013, and the Knoxville Nationals seven times in the last eight years. He’ll be looking to make it eight wins in nine years aboard the special STP 60th Anniversary-schemed machine.

“We are so proud to carry the Armor All and STP brands and it’s fun to help STP celebrate 60 years of power and performance,” said Schatz, who currently leads the WoO championship standings. “We’ve worked really hard over the years to succeed in the biggest races and that’s our goal again this year. If we are winning, then everyone associated with TSR is winning. We really looking forward to the ‘Month of Money’ and excited to get this promotion started.”

There is no purchase necessary, and entries are limited to one per e-mail address. To enter the Celebrating STP’s 60th Anniversary with TSR and Donny Schatz promotion, go to and follow the link. For more information on STP®, and Armor All®, visit the websites, and, or “like” or To keep up with all the latest news on Schatz and his TSR team, visit, “like”, or follow on Twitter at @TonyStewart_Rcg.

About Armored AutoGroup

Armored AutoGroup Inc., headquartered in Danbury, Conn., is primarily comprised of the Armor All®, STP® and Tuff Stuff® brands. The current Armor All® product line of protectants, wipes, tire and wheel care products, glass cleaners, leather care products and car washes are designed to clean, shine and protect interior and exterior automobile surfaces. The STP® product line of fuel and oil additives, functional fluids and automotive appearance products have a broad customer base ranging from professional racers to car enthusiasts and “Do-it-Yourselfers”. Tuff Stuff® cleaning products are formulated to tackle the toughest jobs.

Armored AutoGroup has a diversified geographic footprint with direct operations in the United States, Canada, Australia and the U.K. and distributor relationships in approximately 50 countries. For more information, please visit and

About the Celebrating STP’s 60th Anniversary with TSR and Donny Schatz Campaign: NO PURCHASE NECESSARY. US
Residents only, 18+. Ends 8/10/14. Sponsor Tony Stewart Racing: 5644 W. 74th Street, Indianapolis, Indiana 46278.
See for official rules.

About Tony Stewart Racing

Tony Stewart Racing is the title-winning World of Outlaws Sprint Series and USAC Racing Series teams owned by three-time NASCAR Sprint Cup champion Tony Stewart. The team fields two entries in the World of Outlaws STP Sprint Car Series – the No. 11 Bad Boy Buggies/J.D. Byrider/Chevrolet Performance/Maxim for 20-time series champion Steve Kinser and the No. 15 STP/Armor All/Crimsafe/J&J for five-time series champion Donny Schatz. TSR also fields entries for four-time USAC champion Bryan Clauson and three-time USAC champion Bobby East. Based in Brownsburg, Ind., Tony Stewart Racing operates out of a 25,000-sqaure-foot facility.

For more information, please visit us on the Web at or on Facebook at and on Twitter at @TonyStewart_rcg.

About Celebrating STP’s 60th Anniversary with TSR and Donny Schatz Campaign

NO PURCHASE NECESSARY. US Residents only, 18+. Ends 8/10/14. Sponsor Tony Stewart Racing: 5644 W. 74th Street, Indianapolis, Indiana 46278. See for official rules.

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